DHA For Ages 4 To 12

DHA: You never outgrow the need for it.

DHA, docosahexaenoic acid, an omega-3 fatty acid, is one of the good fats found in the body. Its job is to go straight to tissues, like those in the brain, and keep them functioning to the best of their ability.

DHA is brain nutrition, like bones need calcium, brains need DHA.* In fact, optimal infant brain and eye development and function depends on it.*

Because our bodies don't produce the DHA we need, we need to consume it through food, beverages or supplements.

Starting in 2006, the recommended pregnancy diet includes folic acid, calcium and DHA. That's because a baby in the womb can't efficiently produce DHA and must rely on the placenta during pregnancy and breast milk or DHA-fortified formula after birth.

Obviously, all babies outgrow their need for breast milk or formula. But the thing is, the brain never outgrows its need for DHA.*

It's never too late.

As awareness of how DHA affects the brain continues to grow, it's now being included as needed nutrition for kids. Not just babies. Not just toddlers.

By age 5 a child's brain has grown and developed at a rate unlike any other time in the human lifecycle, but the job is far from over. The cells in the brain, retina, heart and other parts of the nervous system are still developing, so a sufficient daily intake of DHA is important.

Powering that brainpower.

To support all that brain, eye and nervous system development, kids ages 4 to 12 need enough DHA. But kids and healthy foods aren't always on the same page. Kids are picky. They have unbalanced eating habits, food allergies, and there have been FDA warnings about eating certain fish. You can't expect kids to get what they need from their diets.

On average, American kids only consume about 30 to 50mg of DHA per day. That's another reason why we created BrainStrong Kids.

The Institute of Medicine of the National Academies recommends a daily dose of 90 mg -120 mg for ages 4-12.